Project overview
So... how did it all begin?
Research - We started by identifying what users truly needed. Research showed they were looking for a centralized place to create and track their content.
This raised key questions like:
• How can I measure post engagement?
• Which post performs better?
• How can I highlight important content?
By analyzing user behavior (including digital tracking via tools like Clarity), we noticed they often publish similar content across different platforms - adjusting it slightly per channel.
We mapped their typical workflow:
They come up with a concept and draft text, send it to a designer, and once finalized, upload it manually to each platform.
In fast paced industries like sports, timing is critical -
if content isn’t live within seconds, it loses its impact.
With insights from user behavior and competitive research, we built a Content Engine - a unified calendar where users can view and manage all posts across platforms, both system-generated and native.
The Content Planner screen features an intuitive calendar view that displays all published or saved posts. Users can toggle between daily, weekly, or monthly views to easily manage and organize their content schedule. A prominent call-to-action button allows for the quick creation of new posts, ensuring a seamless content management experience.
At the top of the screen, a navigation bar provides access to additional features such as filtering options and settings, empowering users to customize and streamline their content planning process. Whether you're tracking past posts or planning future content, the Content Planner offers a flexible and user friendly interface for efficient content management.
• Extended view - offers in depth information for each item
• Compact view - provides a cleaner, more focused overview
DAILY VIEW
Enables a daily view of all posts for that day, and also allows for the display of saved filters for quick and convenient filtering. Any selected filter can be saved as a saved filter.
WAIT, BUT HOW DO I CREATE NEW CONTENT?
Content Creation
Our goal in content creation was to:
• Minimize platform overload
• Provide a single space for creating all content
Through our research, we discovered users often duplicate content for each platform.
Our Solution:
We built a centralized place that allows content creation for all connected platforms simultaneously, with customization options for each one, including:
• Image adjustments
• Content edits
• Special tags
This feature involved thorough research:
• Analyzing each platform individually
• Understanding platform - specific permissions
• Learning tagging processes
• Defining image requirements
• Recognizing text limitations per platform
Tag It Like a Pro
We created a custom tagging system tailored to handle the needs of multiple platforms.
Since each platform requires individual tagging, we designed a solution that pulls key details directly from the API, including:
• Account names
• Profile images
• Follower numbers
This gives users full context when tagging or searching for people or organizations,
for example, making it easy to tell the difference between accounts like NBA and NBATV.
SUGGESTED CONTENT
Many of our clients work in fast-paced environments from major brands to sports leagues, where timing is everything.
In this world, content needs to be live within seconds, especially after major moments like goals or announcements.
Our Approach:
To meet this demand, we built a specialized interface within our design system, allowing each graphic layer to dynamically pull data through API connections.
Designers create flexible templates ahead of time, using placeholders for real-time data. Through our backend (ILDP), we connected directly to:
• The content planning tool
• The client’s API
Using specific triggers and metadata, such as timing, relevant tags, or dynamic messages like:
"What a moment! [Player Name] scored at [Goal Time] in [Stadium] - the crowd goes wild!" -
the system auto-generates a complete draft with all the content filled in.
All the user has to do is review and click publish.
To keep things clear, suggested posts are visually marked in orange-pink within the interface.
The Media Library serves as a centralized hub for all client media assets. It enables users to organize their media into folders, perform searches, and filter based on specific attributes. Users can also upload media files directly from their devices.
The library supports a wide range of file formats, including images, GIFs, MP4 videos, and PDFs. This feature aims to streamline the content creation process by providing a single, easily accessible repository for all media assets.
content partners feature
What was the challenge?
A league customer wanted to share posts with its member clubs so they could publish them directly.
Our Solution:
We introduced a parent-child model, where the league acts as the parent and clubs as children -
a concept easily extended to other relationships like brands and ambassadors.
We developed a built-in partner-sharing system with key features:
• Built for commercial use
• Requires both parties to be on the platform
• Enables users to:
-Share their own posts
-Suggest content to partners
-Build distribution networks
Content Sharing Rules:
• If two or more clients are connected, they can exchange posts
• Partners posts can be hidden via the "Content Partners" toggle
• Visual cues make things clear:
-Received posts appear in orange-pink with sender info
-Sent posts look like regular ones but show the recipient with label indicator
After the parent shares a post with the child, the child receives a notification and sees the post with an option to edit it.
If the child publishes the post, the parent then receives a notification with the published version, allowing them to stay updated on all the posts they’ve shared with their child accounts.
The parent can also 'track' the posts he shared with his children, including viewing statistics.
social reporting
Empower your social strategy with the Social Reporting section. This feature provides a unified view of your published content's performance, aggregating data from both the Content Planner and native social platforms.
Users can easily track engagement and visibility through clear metrics and visual reports, enabling data driven optimization.
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B2B SAAS PLATFORM
