B2B2C SAAS PLATFORM
Project overview
Video Shpere empowers sports organizations to create their own branded OTT channel for direct streaming of live and on-demand video, bypassing third-party sites for complete control over content, flexible monetization options, and a tailored viewing experience accessible on any device. The platform also provides valuable insights into viewer behavior to optimize content and enhance fan retention.
The platform offers a suite of tools for content management, monetization, and audience engagement, including customizable viewing experiences, flexible advertising options, subscription management, and detailed analytics. Video Sphere simplifies the streaming process, requiring no coding expertise, and allows users to tailor their content and branding to create a unique and engaging experience for their viewers
Facing the Challenge
Sports organizations aim to establish their own digital presence with sports broadcasts and an interactive, engaging viewing experience for their audience. They are looking for ways to enhance the viewing experience beyond traditional video streaming, and provide additional information and real-time interactions.
Key Challenges:
• Real-Time Streaming Without Delay (Low Latency Streaming)
Sports audiences expect to see the action as it happens, especially goals, points, or crucial moments.
• Broadcast Rights and Regional Restrictions (Geo Restrictions & Rights Management)
Some streams are allowed only in specific countries or based on league or team restrictions.
• Consistent User Experience Across All Devices (Cross-Device Experience)
Fans engage with content on desktops, tablets, and mobile devices requiring a seamless, responsive experience across all screen sizes.
• Flexible Revenue Generation (Monetization)
Different models like ads, subscriptions, pay-per-view, or access per event must be supported.
• Fan Interaction and Community Connection (Fan Engagement)
Fans want more than viewing! One that goes beyond just watching and invites them to actively participate and connect in real time.
• Simple Content Management for Media Teams (Content Management)
Editors need an intuitive system for uploading, scheduling, analyzing, and distributing video/graphic content.
• Staying On Brand at All Times (Brand Consistency)
Even with fast publishing, graphics, colors, and tone must stay aligned with the brand identity.
Streaming the Future
Develop a cutting-edge OTT platform empowering sports clients to construct bespoke viewing channels. This platform will facilitate the display of tailored content, enable design customization aligned with brand identities, and incorporate sophisticated, AI driven interactive features for end-users. This solution will be characterized by its rapid deployment, cost-effectiveness, and seamless accessibility across all devices.
The system supports location-based content availability, adapting access according to broadcasting rights in each region. It also enables flexible pricing models based on country and currency, with integrations to third-party payment providers (such as Stripe) for a smooth and secure checkout experience.
THE PLATFORM - CLIENT SIDE
INPUTS screen
In Vide Sphere Player, an 'input' refers to any video source, such as uploaded files, live streams, or external feeds. These inputs can be played as is or enhanced with interactive overlays, providing a flexible and engaging viewing experience within players or channels.
Ways to Bring Video into the Platform:
• Live Source - Stream live video directly into the platform with minimal latency using an ingest URL and stream key.
• File Upload - Upload pre-recorded videos (MP4, MOV, MPEG). The system transcodes and optimizes them for playback on any device.
• Custom/External Sources - Use external URLs (HLS, MPEG-DASH, WebRTC) or embed content from platforms like YouTube, Vimeo, or Twitch.
The Channel screen is where the streaming channel is built, styled, and configured. It’s the main hub for managing what end users see and experience:
• Channel Settings - General details such as the channel name, supported regions, and default languages are defined here. User account types can also be defined, along with enabling SSO integration through Google and Facebook.
• CMS - allows for the creation of channel pages and the configuration of sections within each page (such as hero, input blocks, paywalls, etc.). It also provides options to customize the channel's header and footer.
• Design & Style Customization - The visual identity of the channel including typography, colors, buttons, and icons - is managed to ensure full alignment with brand guidelines.
• Monetization & Paywalls
Access models such as subscriptions, pay-per-view, or single purchase options are configured based on audience and content strategy.
• Promotions & Discounts - Flexible pricing rules, discount codes, and time based campaigns are set to support marketing and sales goals.
• Statistics - Provides detailed insights into channel performance, including view counts, user entries, and comparisons across countries or input types. Filters allow data segmentation by time range, specific dates, live vs. VOD content, countries, and tags.
• Preview - At any time, a real-time preview of the channel can be accessed by clicking the "Preview" button.
video PLAYER
The integrated player serves as a pivotal component within an OTT channel, significantly enhancing the viewer experience. It's designed to foster direct interaction with fans, facilitating real time information sharing and engagement.
Clients are empowered with comprehensive control over the player's functionality and aesthetics, including: Content Curation, Branding Customization, Configuration Management, Interactive Overlays
video OVERLAYS
This feature allows full control over the interactive elements displayed on the video player. Clients can choose which overlays to activate.
The flexibility is designed to accommodate different use cases, such as:
• Tailoring overlays to specific tournaments or leagues
• Adapting the experience during seasons with a high volume of games
• Highlighting key moments with real-time engagement tools
• Customizing the viewer experience without altering the core broadcast
THE CHANNEL - END USER SIDE
The platform offers an OTT channel that delivers live sports events, VOD content, highlights, and more, enabling end-users to purchase tailored subscription packages. Users can also enjoy an interactive experience within the same video player while watching the events.
Each OTT channel can present unique content and styles, tailored to the client's preferences and brand identity. Clients can also adapt the content for various devices, including desktop, tablets, and mobile, and customize how the content is displayed on each device.
The interactive features show up right on top of the video player, during the match itself. The idea? Add value without interrupting the action.
Buttons float casually on the side of the screen - easy to notice, easy to ignore. Viewers can even hide them if they’re not in the mood. It’s all about giving fans the option to interact, without forcing it.
And most importantly: everything happens inside the player. No popups, no redirects. That way, fans can interact while still keeping their eyes on the game so they never miss that winning goal or dramatic moment.
Interactive Stats Panel
Allows the end user (the fan) to access all relevant game statistics - updated in real time for live matches and complete data for recorded games. The button also displays detailed player information (performance, profile) and an interactive game event timeline.
Business Challenge: Many fans seek additional information about the game, players, and its history while watching. Switching to external apps or websites disrupts the viewing experience and can lead to drop-off.
AI-Driven Solution: Integrating advanced AI to enrich the statistics experience within the player:
• Smart video analysis technology that "watches" the game like a human would
• Automatic detection of key game moments (goals, passes, fouls)
• Digital reading of scoreboard information in real-time
• Cloud-based image recognition services from companies like Amazon or Google
• System that combines video insights with official game data
• Sport-specific AI that understands the unique elements of each sport
Players Name Display
Displays each player's name directly on the screen, overlaying the live match. These dynamic badges follow players in real time, allowing fans to easily identify who's who during fast-paced game play, even from a distance or in wide shots.
Business Challenge: Often, especially in games with many players unfamiliar to all viewers, it's difficult to keep track of player identities on the field.
AI-Driven Solution: Real time AI identifies and names players:
• AI that automatically finds and follows players on the screen
• Facial recognition technology to identify specific players
• Body movement tracking to follow players even in crowded situations
• Prediction algorithms that maintain smooth tracking even when players are briefly hidden
• Training the AI using thousands of sport-specific videos and images
• Powerful video processing tools that can work in real-time
Enhanced Camera Angle Selection
Allows the end user to choose from several different camera angles of the live game broadcast.
Business Challenge: Fixed camera angles might not always provide the viewer with their preferred perspective on the action, potentially leading to a less engaging experience.
AI-Driven Solution: Leveraging AI to enhance and potentially automate camera angle options:
• Smart system that identifies the most interesting moments in the game
• Learning technology that improves camera choices based on viewer preferences
• Personalization tools that remember which angles each viewer prefers
• Game awareness that understands what's happening and suggests relevant angles
• Cloud-based video analysis that processes multiple camera feeds simultaneously
• Viewer behavior analysis to continually improve recommendations
Integrated Live TRIVIA GameS
An option to play a live games with other fans watching the match. This involves trivia-style questions that require fans to make predictions about the ongoing game.
Business Challenge: Enhancing real-time fan interaction and creating a sense of community around the live broadcast.
AI-Driven Solution: Leveraging AI to enhance and potentially automate camera angle options:
• Language technology that creates natural-sounding questions about the game
• Prediction system that calculates the likelihood of different outcomes
• Smart timing system that asks questions at the most engaging moments
• Grouping technology that matches players with others of similar skill levels
• Advanced text generation tools that understand sports terminology
• Real-time calculation engines that instantly update odds as the game progresses
• Instant feedback system that evaluates predictions as events unfold
KEEP EXPLORING